The Relevance of Creativity for Leaders
Creativity and innovation are the two important qualities which are required for a successful leader. This type of leadership has a level of importance which plays in organizations and thrives in the new normal environment. I have gone through a recent study by IBM and it says that these qualities outweigh integrity and global thinking. Creativity has always been the heart of the business, but till now, it hasn’t been at the top of the list. It is highly essential for a new business to get started and helps to keep up the good work in companies after they have reached their goals on a global scale.
Creativity has not been the focus for most managers as it is considered unmanageable and concentrating on it produced less immediate payoff than improving execution. However, it has been a focus for academic fields, ranging from anthropology to neuroscience and has produced many management scholars as well. Most companies shift to a more innovation-driven economy and it has been abrupt.
The priority of leadership is to engage the right person at the right time who sees creativity as important. The leader must help the employees to contribute imaginative ideas to the organization. Scott Cook, the cofounder of Intuit, says that “Traditional management prioritizes projects and assigns people to them. But increasingly, managers are not the source of the idea.” About 60 percent of CEOs polled state that creativity is the most important leadership quality. The other 52 percent are for integrity and 35 percent are for global thinking. Steven Tomasco, a manager at IBM Global Business Services says that it is very interesting that after recuperating from the worst economic conditions they have ever seen, the company didn’t fall back on existing job practices, management discipline or operations.
Source: Fast Company
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